Online shopping has transformed nearly every part of our lives. From clothing and furniture to groceries and vacations, we’re used to skipping the middleman and managing purchases ourselves. So it’s natural to ask: with all the real estate platforms available today, do you still need a real estate agent to buy or sell a home in Portland?

Short answer: absolutely. Online tools are helpful, but they don’t replace the experience, insight, and advocacy a trusted real estate agent brings to the table. Here’s why working with a local agent is more important than ever:

1. Agents Are Pricing Experts

Sites like Zillow and Redfin rely on algorithms that can’t account for the details that significantly impact a home’s value—like finishes, layout, curb appeal, or school district boundaries. Even two homes across the street from each other may be valued differently due to zoning or future development plans.

Your real estate agent understands these nuances. They can price your home accurately or help you craft a smart offer that reflects market trends and on-the-ground knowledge. (Thinking of prepping your home for sale? Check out our post on whether to sell as-is or fix it up.)

2. Access to the Most Up-to-Date Listings

Public real estate sites often display outdated or already-sold listings. Real estate agents have access to the MLS (Multiple Listing Service), which is updated in real time. Plus, agents often know about pocket listings and pre-market opportunities through their networks—especially valuable in a competitive market like Portland.

3. Agents Handle Marketing Like Pros

More than 90% of buyers begin their home search online. That means high-quality photos, engaging descriptions, and strategic advertising make a huge difference. Your agent can coordinate professional photography, staging, and social media outreach to attract serious buyers.

4. Paperwork Without the Stress

The paperwork involved in a home purchase or sale is no joke. From seller disclosures and financing documentation to inspection reports and offer forms, it’s easy to miss important details.

Your agent knows these forms inside and out, and will guide you through every step. And if you’re navigating multiple offers, contingencies, or tricky terms, you’ll be glad to have a professional on your side. (It’s not just about the price—here’s what else to consider in a home purchase offer.)

5. Negotiation Requires a Human Touch

Unlike retail, real estate pricing is fluid. A great agent doesn’t just submit offers—they read the situation, understand the other party’s motivations, and advocate for your best outcome. Negotiating repairs, closing costs, or timelines can save you thousands.

6. Coordinating the Entire Transaction

The moment a seller accepts your offer or you receive one on your home, the clock starts ticking. From appraisals and inspections to title work and financing approvals, there are countless moving parts that must be managed.

At Robbins Realty Group, we follow a 300+ step process to make sure no detail is missed and no deadline is blown. Whether you’re buying, selling, or doing both, our team knows how to keep your transaction running smoothly. (Speaking of which, here’s how to navigate buying and selling simultaneously.)

Bottom Line: Online Tools Are Great—But a Pro Makes the Difference

Online real estate platforms are great for exploring neighborhoods and getting a general sense of pricing. But when it comes time to make a move, there’s no substitute for the service, guidance, and advocacy a great real estate agent provides.

If you’re planning to buy or sell in Portland or the surrounding areas, reach out. We’d love to guide you through the process—and make it as stress-free as possible.